Retail Grocery is undergoing massive changes as the entire food industry transcends from a retail driven environment to a consumer driven environment. The manufacturer must leverage their ability to capture, mine and analyze data quickly to capitalize on this emerging trend.
Indications of a Changing Model:
- Retailers are consolidating
- Businesses are sourcing globally
- Category items are proliferating
- Consumers are better educated
Inherent in this model is the need to:
- Create value from the consumer’s perspective
- Identify category development strategies
- Implement advanced retailer partnerships
Each step towards an integrated category development process takes you closer to two sources of competitive advantage; the ability to quickly learn more about consumers and the ability to immediately turn that learning into action.
Automating the category development process to generate real-time learning will be a critical point of difference: Ask us how…