We superimpose layers of data to identify and target the relationship between the consumer , the product and the store. Demographics and Psychographics tell only part of the story. Our ability to bring neighborhood marketing to your brand initiative fills in the blanks.
Retail Grocery is undergoing massive changes as the entire food industry transcends from a retail driven environment to a consumer driven environment. The manufacturer must leverage their ability to mine and analyze data to capture and retain the attention of the consumer. Each step towards an integrated category development process takes you closer to two sources of competitive advantage; the ability to quickly learn more about consumers and the ability to immediately turn that learning into action.