CenterStore Category Management (CCM™)
Perimeter Category Management (PCM™)
In Category Management, one-size does not fit all. Through experience, we intimately understand the distinctions between the Category Management process when analyzing a Fresh Category versus a CPG category. At PinnPointe, we turned this recognition into our own proprietary processes built exclusively for each unique circumstance. We call this process PCM™ and CSM ™; our clients call it a comprehensive solution. Understanding the “whole” store is necessary for responsible category management.