Providing Challenger Brands the tools and intellectual capital to exploit market trends and, eventually, position themselves for category leadership.
Providing Category Leaders proprietary category management processes necessary to leverage and maintain their leadership position.
This proprietary process is broken down into 4 phases identified as “growth-cycles”. Within this growth-cycle continuum, vital signs are monitored and exploited to enhance successful interaction with consumers, retailers and manufacturing competitors.
This proprietary process, developed through years of market knowledge and hands-on interaction provides our clients with a strategic point of difference, regardless of your position within the Pinnacle Sales Process.